Transformative Success Stories: November 2024

Nov 4 / Data Prep U (Jose Arevalo)
Welcome to our Transformative Success Stories Series, where each month, we highlight the transformative impact of analytics through our own engagements. In this edition, we share two projects that demonstrate our commitment to solving complex operational challenges. Discover how we helped a metals manufacturer enhance their freight analysis with accurate drive-time data, and how we enabled a construction company to unlock customer insights with a tailored segmentation model. 🚀
Improving Freight Analyses with Advanced Spatial Analytics

A leading metals manufacturer was facing challenges in freight cost and delivery estimates. Their team relied on basic spatial analytics, calculating straight-line distances between warehouses and shipping destinations across the country. Unfortunately, this approach was not only oversimplified but led to inaccurate drive time and cost estimates, impacting both forecasting and customer expectations.

The Solution:

We integrated TomTom API capabilities to enrich their freight datasets with precise drive-time data for freight. By differentiating metrics for trucks versus cars, the company achieved accurate estimates that factored in real-world road conditions—crucial for long-haul routes. The outcome was transformative: they improved forecasting for freight costs and enhanced customer satisfaction with more reliable delivery timelines, especially for cross-country shipments. This solution has now become a critical asset in their logistics planning, driving both efficiency and improved service performance.

Building Customer Segmentation for Strategic Marketing

A construction company wanted to deepen its understanding of its residential customers, aiming to better target high-value segments. Previously, they had limited visibility into their customer base, leaving marketing and sales teams without the insights needed for strategic planning.

The Solution:

Leveraging Experian data, we built a customer segmentation model that provided essential metrics—such as length of residence, household income, and homeowner status. This data allowed the company to identify customer patterns and create narratives around each segment, which were immediately actionable for the marketing and sales teams. The impact was clear: the company gained insights into geographic areas and customer profiles driving gross margin. Equipped with these insights, they could allocate resources more effectively, driving both growth and customer satisfaction.

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Discover How We Can Transform Your Operations

At Data Prep U, our many years of experience across all industries have equipped us with the expertise to handle projects of any scale. Whether through education or strategic solutions, our work in the data analytics space is designed to deliver real-world impact.

Interested in elevating your analytics capabilities or learning more about our engagements? Schedule a time with us through our Microsoft Bookings Link to explore tailor-made solutions that can drive your business forward. Together, we can achieve extraordinary results.

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📅 Schedule a Meeting: Microsoft Bookings Link

Don't miss our next monthly post for more insights into how we're making a difference in the analytics landscape! 🚀